Step One: A Game-Changing Concept

Ventures thrive when a market opportunity aligns with a unique strategic advantage. Imagine a political party with no ideology, using technology to nominate representatives who actually work for constituents instead of super donors.

The advantage? The competition can’t respond. This is a textbook way to defeat a monopoly - in this case, an election system hijacked by our two political parties. Instead of trying to break down legal barriers, a loophole allows us to simply avoid them.

Better yet, this innovative model has already taken shape.

Step Two: The Boot Strap

The Party harbored the development while college students defined a fair method for choosing a candidate. Websites were published, markets researched, lawyers engaged, specs written, and a prototype created.

The resulting product enables us to achieve what our founders originally framed - ideal democracy. A path to peace and prosperity. But nobody believes in another political party, not even me. This one has to be seen as completely different.

Step Three: The Pitch

New products need a hook, and ours must overcome decades of disillusionment. Simply put, this is an app disrupting a market. People grasp how software can transform our lives, because it happens every day. Solving this problem is well within our reach.

Further motivation for significant change comes from our current economic uncertainty and fomenting civil unrest. What was once unimaginable is now a looming reality. Reclaim our democracy or it may be gone forever.

The solution: a free and equal nominating system for Congress. Convince a fraction of the country to embrace this methodology, and a killer app that eradicates our two-party cancer is unleashed.

Step Four: Development

Surprisingly little development is needed. Secure mobile voting is proven, reliable, and working here as well as other countries. The prototype will be easily converted into a fully functioning app. This is about assembling known components and publishing it on an IT backbone. Businesses do this every day.

Step Five: The Marketing Plan

This step requires deep pockets to restore the voice of the people - via a Super PAC. Those who form this Super PAC will go down in history for capitalizing a more perfect union. Once funded, it will only be a matter of time before political transformation is complete. The electorate is more than ready for a brand new way and this financing tool is the catalyst.

Ironically, limitless donations and spending might seem like a good idea to politicians, but an engineer would advise against placing an entity with infinite power into a system. Our plan doesn’t require a Super PAC, but having one means certain success while accelerating the take down.

Step Six: The Launch

Here, the difference between a business and a political party is stark. Political parties put up predetermined candidates, regardless of their popularity or efficacy. A business looks for places where competition is lacking, knowing dissatisfaction is likely.

This approach uses statistics to find the ripest markets and makes those the first targets. It’s not about an ideological agenda. The mission is to ensure neither party can dominate while disrupting their funding networks.

Step Seven: Early Adoption

A successful software launch requires passionate customers, so tech savvy citizens will be recruited to put the system through its paces using avatars for candidates. Apps are adopted when they work seamlessly and users get exactly what they want. When our testers are satisfied, the public can access the system with confidence.

The Super PAC identifies the districts, half red and half blue, and runs public service announcements for awareness and training. To qualify for entry, dozens of potential nominees in each district will get thousands of citizens to download the app for endorsements. Once it starts, entrants will need to quickly gain supporters to make the first cut. Traction ensures the contest is compelling from the onset.

Step Eight: Primary Election

The nominating process takes place over a six-week period and coincides with each state primary. Voters play a direct part in selecting who is on the ballot - without being subjected to attack ads or a barrage of text messages. When the contests outdraw the public primary, our nominees enter the general election as favorites. Finally, candidates who are truly chosen by their people.

Step Nine: General Election

This is where typical third parties fail. In a two-party system, they have to win big elections, but they seldom win at all. It’s why alternative parties are either short-lived or powerless.

But introduce a fair contest into an unfair district, and it produces a more popular candidate than the incumbent. Gerrymandered districts are the most vulnerable.

The Super PAC finances the uncoordinated media campaign while our candidate runs the ground game. Success in a handful of districts on each side ends majority party rule and its inherent dysfunction.

Step Ten: Election Reform

Our voices are not only silenced on election day. It also happens when party whips threaten to withhold re-election funds to influence lawmakers decisions. Requiring our representatives to re-enter a free and equal process assures their people hold them accountable, not party leadership.

Winning one election night is not enough. We need truly free and equal election systems permanently, so our voice will not be lost again. Incumbents must never be allowed to use their power to protect their seat.

Conclusion

The task looks daunting, but innovative start-ups regularly penetrate entrenched markets. A door is open for technical experts to enter this space and build a system without any constraints except one: the law prevents our contest from including what everyone hates about how we choose a representative - money.

Ultimately, you, the public, will decide whether or not to buy into this innovation. Now is the time to be bold and consider something completely different.